Author: Ralph Lauren
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ISBN: 9783899103663
Size: 72.73 MB
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Language: de
Pages: 479
Pages: 479
Language: en
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Language: en
Pages: 112
Pages: 112
The polo player with the raised mallet—everyone knows the Ralph Lauren logo. Learn the amazing story of the man who is a true American fashion icon. Born in the Bronx, even as a teenager Ralph Lauren was known for his distinctive fashion sense, having a taste for both classic preppy
Language: en
Pages: 560
Pages: 560
Adopted internationally by business schools, MBA programs, and marketing practitioners, The New Strategic Brand Management is the reference source of choice for senior strategists, positioning professionals and postgraduate students. Over the years it has established a reputation as one of the leading works on brand strategy. The fifth edition builds
Language: en
Pages: 432
Pages: 432
A fascinating and comprehensive look into the life of American fashion designer Ralph Lauren, now with an afterword. “Deep-dish...sharp-clawed...honestly admiring.”—New York Times There are at least two Ralph Laurens. To the public he's a gentle, modest, yet secure and purposeful man. Inside the walls of Polo Ralph Lauren, though, he
Language: de
Pages: 231
Pages: 231
Language: en
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Language: en
Pages: 160
Pages: 160
Language: en
Pages: 528
Pages: 528
The landmark volume celebrating the life and work of Ralph Lauren—the vision of the brand as told and presented by Lauren himself—in a smaller, more portable edition, with additional photographs updated to the present. In this visually stunning book, Lauren speaks candidly about himself and his art. In part one,
Language: en
Pages: 368
Pages: 368
Recognized by Brandweek as "the dean of the brand-equity movement," David Aaker now prepares managers for the next level of the brand revolution—brand leadership. For the first time, Aaker and coauthor Erich Joachimsthaler describe how the emerging paradigm of strategic brand leadership is replacing the classic, tactically oriented brand management